Thursday, March 01, 2007

The Secret Of Bad Marketing

This is actually old news but here's the first german teaser trailer for the adaptation of the Robert Arthur book THE THREE INVESTIGATORS AND THE SECRET OF SKELETON ISLAND. It would be an understatement to call this piece of conventional action trailer generic. This way, though, it fits good to the equally disappointing and dull Poster.



Here comes the teaser for your viewing displeasure:




Here's the thing. If you're trying to make a movie based on a very favored and famous kid (audio) book series you should at least attempt, in your trailers and additional promotional work, to create a familiar feeling. And I don't mean a déjà vu experience of all action adventure oriented clichee trailers you've ever seen. I'm talking about that sense of home you get when you think about Rocky Beach or the three investigators sitting there in their old trailer on the Jones Junkyard behind tons of scrap and those nerdy neat, tricky secret doorways and tunnels.
That should have been the set up. Who cares where the main part of the film is set? And indeed you could have hinted on all the special set up and glory of this very foreign islandish task in the second 15 seconds of the trailer. Wait...this was just the teaser, right? So you think I'm asking too much of a little teaser? Well, actually I'm just making some suggestions. And I'd be deeply satisfied if the actual trailer would deliver any little bit of originality or tension this generic teaser lacks.

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